----Light asset explosive power! 'Dead or Not' teaches you how to break through the market with a single thought
At the beginning of 2026, the 'Dead or Not' app suddenly appeared at the top of Apple's paid app charts, with a development cost of only 1500 yuan, yet it brought a 200-fold increase in users!
Its core features:
Sign in once daily, no permissions, no ads, no actions required. If you fail to sign in for three consecutive days, the system will automatically send you an email notification about urgent situations, with the price jumping from 1 yuan to 8 yuan and then to 14 yuan. Users are rushing to buy: 'I may never use it in my lifetime, but when I do, it's worth every penny!'
Target audience: young singles in first- and second-tier cities in China, why
Single-person households reach 125 million. The monetization logic: buying a 'worst-case scenario' insurance for a large number of people, similar to DeFi insurance tags. Viral spread: the topic of death naturally attracts traffic, needing no marketing to go viral.
Is this the new generation of crypto circle wealth model?
Ultra-simple architecture, server cost about 0.1 RMB per user, profit margin over 90%. Traffic driven entirely by topics, even more hardcore and replicable than 'dirt dog' projects. Copycats swarm in, but the official team has already launched a million-yuan funding round, with a valuation in the millions. Using a 'death IP' as a moat.
Insights for crypto players:
Emotions over features—fear beats KPIs. Light-asset high-profit, 1,500 RMB leverages a valuation of tens of millions. More resilient than investing in 'dirt dogs.' A new trend in Web3: bringing real-world necessities onto the blockchain. Perhaps the next big hit will be a real-world version of 'death DeFi insurance.'
Final conclusion:
What people are buying isn't functionality, but the 'certainty' of funds—finding a business opportunity in human nature and fear.
#cryptomeme #DeFiInsurance #MicroSaaS #SolanaLaunch #FearGreedIndex