VeChain , the leading blockchain for real world applications, is proud to be featured in a new Global Sustainable Trade Initiative (GSTI) documentary — a campaign led by Acumen, with CNBC as media partner. The initiative explores how blockchains are redefining innovation, how we collaborate, and the role of technology in helping magnify the impact individuals, building towards a more equitable, and sustainable world for people and planet.
The GSTI campaign presents an insightful and educational story of transformation, told through the lens of the VeChain team — presenting a compelling case for how simple, everyday actions can drive major shifts at scale.
VeChain: A Blockchain Built for Real-World Use
Founded in 2015, VeChain was built on a clear premise: blockchain technology should solve real-world problems. Starting in product traceability and supply chain transparency, VeChain worked with major global enterprises to capture critical data throughout a product’s journey — verifying authenticity, compliance, and various other conditions.
Building on this foundation of excellence, VeChain’s trust-first infrastructure has continued to evolve, and now aims to tackle one of the world’s most urgent challenges: sustainability.
From Supply Chain to Sustainability: A Natural Evolution
VeChain’s early successes came from helping companies track and verify supply chain data. With all information secured by the VeChainThor blockchain, organizations could share data more seamlessly, securely and in a trusted way. In turn, this allowed them to prove product provenance, enhance consumer trust, and reduce fraud, while saving time, costs and manpower.
Over time, VeChain has expanded its scope, transitioning solely from enterprise use cases and embracing the B2C environment, too, through its VeBetter application platform.
Today, VeChainThor serves as a platform for both businesses and individuals, opening a new, scalable adoption frontier
VeBetter: Turning Actions into Impact
At the heart of this transformation is VeBetter, an ecosystem of over 50 (and growing) applications built on the VeChainThor blockchain. Each app captures small but meaningful user actions, tokenizing their data, and monetizing it, rewarding people with B3TR tokens.
Sustainability has a broad scope, with apps on the platform rewarding users for activities ranging from:
Mugshot: Reducing paper cup waste and encouraging reusable mug usage
GreenCart: Encouraging healthy, sustainable grocery choices
Cleanify: Activates and rewards local community cleanup efforts
BYB: A health and fitness app, co-branded with the UFC
Evearn: Promotes sustainable transport for both EVs and hybrids
These experiences and more are accessible through VeWorld, VeChain’s unified wallet and Web3 Super App, designed for ease of use — no prior crypto knowledge required.
VeBetter rewards users with B3TR tokens: digital tokens that represent both personal achievement and collective environmental impact. These tokens can be redeemed for discounts, vouchers, or used to support new sustainable initiatives within the platform.
Proof of Impact: Trust Through Tokenized Data
What sets VeChain apart is its ability to make impact verifiable.
Every action tracked through VeBetter apps is recorded on-chain, creating an immutable, transparent record of sustainability contributions. In just over a year:
5.5 million users have joined
300,000 kg of plastic have been diverted from waste
18 million liters of water have been saved
5,000 tons of CO₂ have been prevented
600,000 kg of timber have been preserved
These metrics are not just claims — they are blockchain-verified facts that businesses can use for ESG reporting, green finance access, or sustainability audits.
What’s Next: AI-Powered Sustainability Agents
VeChain’s current ecosystem incentivizes human behavior, but the next phase is automation, powered by AI, as per our recent ‘VeBetter Whitepaper 2.0’.
AI agents will soon assist users by:
Aggregating actions across apps
Optimizing sustainability impact and token rewards
Acting autonomously to launch new use cases
In the future, these agents could even create new decentralized services and business models — turning verified impact into programmable value. VeChain envisions a world where individuals, businesses, and AI systemscollaborate to build a smarter, greener, and more accountable future.
Read more about it here: VeBetter AI Whitepaper
What Is the Global Sustainable Trade Initiative (GSTI)?
The Global Sustainable Trade Initiative (GSTI) is a multi-format campaign led by Acumen, featuring documentaries, white papers, roundtable discussions, and in-depth interviews with industry leaders.
The goal: to explore how global trade can evolve into a system that better serves people, businesses, and the planet.
With CNBC as media partner, the campaign shines a spotlight on organizations driving change through technology, innovation, and collective action. VeChain’s inclusion highlights how blockchain is no longer just a buzzword — it’s a proven enabler of transparent, verifiable, and incentivized sustainability.
Watch the Documentary and Join the Movement
The GSTI documentary featuring VeChain explores how a blockchain platform has become a global engine for impact — making sustainability visible, rewarding, and unstoppable.
Watch the story behind VeChain’s mission and hear from the people driving this transformation — including real-world examples of how blockchain is touching lives, businesses, and ecosystems.
👉 Watch the documentary:
https://www.cnbc.com/advertorial/acumen-gsti-vechain/
👉 Explore the VeChain ecosystem:
vechain.org
VeChain is more than a blockchain. It’s a movement, building the digital backbone of a new age, and creating value for people, the planet, while delivering the future of sustainability.
