Turning the clock back to 2019, you'll find that the starting point of Bifrost was not smooth sailing!
It did not choose the narrative of traffic, but instead focused on one extremely fundamental thing: staking.
At a time when DeFi had not yet taken shape and Liquid Staking was not on anyone's radar, this choice meant long-term engineering investment and extremely low market feedback.
Throughout the long iterative process, many projects in the ecosystem gradually disappeared, but Bifrost has continued to this day.