Strategy for building.
1. Own a specific concept
Don't be "another infrastructure project"
Be THE name for one specific thing
Example: "Infrastructure thinking" itself could be your concept
2. Thought leadership
Publish deep technical content
Share infrastructure philosophy
Explain the "technology → infrastructure" transition clearly
3. Developer community first
Infrastructure wins through developer adoption
Make builders your evangelists
They create the flywheel
4. Clear narrative
Simple story: "We're at dusk for [X technology] - the moment it becomes infrastructure"
Repeat it everywhere consistently
5. Demonstrate, don't just claim
Show real projects building on your infrastructure
Case studies of what becomes possible
Proof over promises
Practical question: What's your current starting point?
Do you have any existing presence?
Who's your target audience (developers, enterprises, investors)?.#dusk @Dusk $DUSK
