These past few days in Hangzhou, I had dinner with a few friends in cross-border e-commerce, and the topic on the table couldn't avoid two words: anxiety.
In the past, everyone was anxious about goods not being able to be shipped, but now the anxiety is about the cost of traffic being too high. Traditional brands in China looking to go overseas find that the cost of buying traffic on Google and Facebook has become absurdly high, with profits as thin as paper. One boss of a trendy toy company complained to me after drinking too much, saying that it's hard to do business now, not because the products are bad, but because they can't find that 'new battlefield' that would excite young people.
Hearing this, I silently opened my phone to show him @Vanarchain .
Many people's misunderstandings about blockchain are still stuck in the idea of speculating on air, but its realization of real-world business logic is quietly undergoing a huge change. Have you seen the recent news? Whether it's domestic games or new energy vehicles, they are all desperately telling stories of 'digitalization' and 'IP transformation.' And this is precisely the core competitiveness of #Vanar. It's not a public chain that exists just to issue coins; it is specifically designed for entertainment, branding, and mainstream applications.
Why do I keep staring at $VANRY ? Because its approach is too similar to traditional internet giants, but it carries the genes of Web3. Especially when I see their collaboration with Google Cloud, I know this is not simple. For traditional enterprises, this is the key they've been looking for, allowing them to issue digital assets (like NFT membership cards, metaverse props) to attract users in a cost-effective way, while also providing the sense of security backed by big companies.
For those of us who do trading, sometimes we shouldn't just focus on the ups and downs of one or two K lines. Step back and look at it: when those physical business owners driven crazy by traffic costs start looking for an entry into Web3, who stands at the door collecting tickets? I believe #vanar can become that gatekeeper. Projects that translate 'virtual' technology into 'real' industries are the true dark horses that can emerge in this bull market.
