Today at noon, I was taken out for lunch by a guy who does cross-border e-commerce. I originally thought it would be a catch-up, but instead, I listened to him vent for an hour. The current traditional foreign trade is really difficult; prices are competitive domestically, and traffic is competitive internationally. He told me that buying traffic on those traditional large internet platforms is frighteningly expensive, and profits are as thin as a razor blade. After working hard for a year, he realized he was actually working for the platform.

Hearing this, I couldn't help but take out my phone to show him the page of @Vanarchain .

At first, he was like most outsiders, thinking that blockchain is just about speculating on air. I told him, don't just focus on the coin price; you need to look at the logic behind it. The biggest pain point for traditional brands going overseas is that they don't have their own user assets. Users are all in the hands of Amazon and Facebook; they can suspend accounts whenever they want and raise prices whenever they want.

But look at what $VANRY is doing? It is not a public chain designed just for the sake of technology; it is specifically designed for 'mainstream applications.' Especially when I saw their deep cooperation with Google Cloud, I knew this was solid. For traditional bosses like my friend, who want to build a brand and engage in fan economy, Vanar offers a perfect transitional solution: it provides the security of backing from big companies and allows users to truly hold onto their assets through Web3 methods (like NFT memberships and on-chain points).

I have always believed that the next big opportunity in the crypto circle will not be about mutual cuts within the circle, but about who can bring in those anxious physical business owners from outside.

The market is very noisy right now; everyone is chasing rising prices and cutting losses. But I advise everyone, especially those with spare money looking to invest long-term, to study #vanar more. When the traffic dividend of traditional industries is completely exhausted, projects like Vanar that can provide 'low-cost, high-experience' infrastructure will be the bridge connecting the old world and the new world.

After this meal, my friend was already asking me how to download Binance. The logic is that simple; projects that can solve real pain points are the ones with vitality.