Sui Group layers DeFi and stablecoin revenue on top of SUI treasury

Sui Group Holdings (SUIG), the Nasdaq-listed company with an official relationship with the Sui Foundation, is expanding its digital asset treasury strategy by adding stablecoin and DeFi-driven revenue streams alongside its SUI holdings, according to Chief Investment Officer Steven Mackintosh.

At the center of this push is SuiUSDE, a yield-bearing stablecoin expected to launch in early February. Most of the fees generated by the stablecoin are set to be used for buying back SUI on the open market or redeploying capital into Sui-native DeFi protocols, reinforcing long-term value for shareholders.

Sui Group currently holds about 108 million SUI, representing just under 3% of the circulating supply, and aims to increase that stake to 5%. The company also tracks a “SUI per share” metric, which has already risen from 1.14 to 1.34, reflecting its long-term accumulation strategy.

Beyond staking, Sui Group is evolving into a full operating business. In addition to the stablecoin initiative, it has entered a revenue-sharing agreement with Bluefin, the leading perpetual futures DEX on Sui, allowing the firm to earn a portion of trading fees and establish a recurring income stream.

Mackintosh said the company’s goal over the next five years is to raise its effective yield from around 2.2% base staking returns to roughly 6% through operating income and DeFi exposure. Combined with SUI’s fixed supply and fee-burn mechanism, he believes this could significantly grow SUI per share even before considering potential price appreciation.

Sui Group also emphasized capital discipline amid market volatility. The firm recently repurchased 8.8% of its own shares and still holds about $22 million in cash, giving it flexibility without being forced to sell digital assets during downturns. Its long-term objective is to become the central economic player in the Sui ecosystem while offering public market investors a clearer path to its growth.