Human-readable identities are now live on IOTA 🔥
With $IOTA
introducing on-chain names and $ENS having set the standard for wallet identity, this upgrade feels instantly familiar for crypto users.
IOTA Names lets you claim a simple, memorable tag that links directly to your wallet—no more copying long addresses or worrying about checksums. One name can handle payments and identity across the entire network.
The launch begins with an open auction, giving real users a fair chance to secure the names that matter. Funds are locked during the auction, winners gain ownership, and all changes are recorded on-chain.
Names can be renewed, transferred, redirected to a different wallet, or held long-term as a digital asset. This makes identity portable, easy to use, and simple to share.
User experience is where real adoption happens, and IOTA Names tackles one of the biggest hurdles along that journey 💯