Meta has announced plans to begin testing new paid subscription options across its major platforms in the coming months. Users are expected to gain access to enhanced features and artificial intelligence tools while basic services remain free.
The company said that subscribers can access features designed to boost productivity and creativity, plus expanded AI capabilities. Premium tiers will be available on Instagram, Facebook, and WhatsApp. Paying members will get special features and more control over how they share content and interact with others. The company plans to experiment with different subscription packages and feature sets. Each platform will offer its own unique benefits.
Meta is set to test out new features on its apps
Meta hasn’t settled on a single approach yet and will test various options before finalizing its strategy. A major piece of the new subscription plans involves Manus, an AI agent that Meta recently bought for around $2 billion. The company wants to expand Manus as part of its paid offerings through a dual strategy. Meta will build Manus into its existing products while continuing to sell standalone Manus subscriptions to business customers.
Alessandro Paluzzi, a reverse engineer known for uncovering unreleased features, recently shared a screenshot showing Meta working on adding a Manus AI shortcut to Instagram. Meta also plans to introduce paid tiers for AI-powered features like Vibes video generation. Vibes is a short-form video tool within the Meta AI app that lets people make and modify AI-created videos.
Since it launched last year, Vibes has been available at no cost. But Meta now wants to create a model where basic services stay free, but users can pay for additional video creation capacity each month. Details about paid features for WhatsApp and Facebook are not clear yet, but Paluzzi said Instagram’s subscription will include the ability to create unlimited audience lists.
In addition, users can see which followers don’t follow back and view Stories anonymously without the poster knowing. The company’s current paid service, Meta Verified, will function independently of these additional subscriptions. According to Meta, it will use the knowledge gained from Meta Verified to create subscription services that appeal to corporations, content producers, and regular consumers.
Meta is trying to focus on businesses and creators with its Meta Verified. In addition to other advantages, it offers a verified badge, 24-hour customer service, defense against impersonation, improved search visibility, and special stickers. Beyond creative and business accounts, a larger audience is intended to be served by the planned subscriptions. The move lets Meta create additional revenue streams, though the company faces challenges from subscription fatigue.
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