This proposal suggests that the Binance platform launch a 'Daily Check-In' points reward activity. This activity aims to enhance the daily opening rate of users, strengthen platform usage habits, and guide users to try various services through lightweight and gamified interactive design, ultimately achieving dual growth in platform activity and overall trading volume.
1. Activity background and core objectives
The current market competition is fierce, and user attention is fragmented. A low-barrier, high-certainty daily interaction point can effectively:
Increase daily active users (DAU) and user retention: Establish strong reminders for daily visits.
Cultivate user habits: Integrate 'Open Binance' into users' daily routines.
Guide business exploration: Use reward vouchers to guide users to experience different product lines such as contracts, wealth management, and spot trading.
Enhance brand affinity: Convey platform sincerity through continuous small benefits.
2. Core Activity Mechanism Design
1. Daily Sign-In
Users log in to the app daily and click sign-in in the homepage activity area.
Instantly receive random point rewards (e.g., 5-50 points) to increase engagement.
Planning proposal for launching the 'Daily Sign-In' activity to enhance user engagement and platform stickiness.
2. Continuous Reward Ladder (Key Design)
Consecutive 3 Days: Additional reward + one contract experience voucher (e.g., 5U).
Consecutive 7 Days: Additional reward + one wealth management experience voucher (e.g., experience fund or interest-raising voucher).
Monthly Full Attendance: Significant reward + trading fee deduction voucher + exclusive monthly badge.
3. Points Ecosystem
Points earned from sign-in can be exchanged for:
Practical Type: Trading fee discounts, VIP rate experience cards.
Gift Type: Platform peripherals, discount vouchers for partner hardware wallets.
Lottery Type: Participate in popular token airdrop lotteries, large experience fund lotteries.
3. Expected Benefits and Value Analysis
For the Platform:
Data Improvement: Expected to significantly increase the average daily app openings and user dwell time.
Business Guidance: Experience vouchers will directly stimulate the trial and conversion rates of contracts, wealth management, and other services.
Cost Control: Rewards mainly consist of points and experience vouchers with usage thresholds, ensuring efficient marketing costs.
For Users:
Obtain certain small benefits to enhance the sense of gain and loyalty.
Reduce the risk of trying new products and explore more financial services through experience vouchers.
The points system provides long-term value expectations.
4. Specific Implementation and Risk Contingency Suggestions
Technical Implementation: Develop a sign-in calendar module, integrating with the existing user and points system.
Budget Planning: The main cost is the marketing expenses corresponding to experience vouchers, which can be controlled through precise usage rules (e.g., minimum transaction amount).
Risk Control Measures:
Only one account is allowed to participate from the same device, IP, or UID.
All experience vouchers have clear validity periods and usage rules.
Setting risk control thresholds for points issuance and redemption to prevent fraudulent orders.
Iterative Suggestions: Initially, conduct small-scale A/B testing, adjust reward strength and forms based on data feedback, and later incorporate a 'task system' (e.g., reading a learning article) linked with sign-in.
5. Conclusion
'Daily Sign-In' activity is an efficient operational tool to gain long-term user attention with a very low participation threshold. It not only directly boosts key data metrics but also educates users and guides business in a gentle manner, making it a quality strategy to consolidate user habits amid competition.