The McLaren Racing team, current champion of the Formula 1 Constructors' Championship, has confirmed that it will unveil its new car for the 2026 season next Monday, February 9, at a global event that will be broadcast from the Bahrain International Circuit.
The presentation, scheduled for 15:00 GMT, will be online and open to the public, featuring key interventions from figures such as CEO Zak Brown, Team Principal Andrea Stella, and drivers Lando Norris and Oscar Piastri.
This moment marks the official start of the new era for the British team under the 2026 technical regulations, with significant changes in design, aerodynamics, and propulsion—including components that combine hybrid engines with sustainable fuels.
💼 HBAR Joins McLaren as Official Partner
One of the main novelties has been the announcement of a sponsorship agreement between McLaren Racing and Hedera Foundation, the organization behind the HBAR cryptocurrency. According to the details of the agreement, the HBAR logo will appear on McLaren's racing car, as well as on the drivers' suits and other brand assets, both in Formula 1 and IndyCar.
This sponsorship marks a significant bet by Hedera to connect the world of motorsport with the Web3 ecosystem, offering fans new ways to experience digital interactions, such as fan-token collectibles and interactive activations.
🧠 What Does It Mean for McLaren and HBAR?
The HBAR logo will appear alongside economic giants like Mastercard and a lineup of multisectoral brands such as Deloitte, Goldman Sachs, or Richard Mille 🌐.
The appearance of the HBAR logo on the new racing car not only reinforces the visibility of this decentralized technology network but also signals a growing trend in the sport: the strong entry of technology and crypto-related companies as important sponsors in F1.
For McLaren, the collaboration with HBAR adds to an increasingly diversified portfolio of sponsors and technology partners, reinforcing its global strategy for innovation and brand expansion in digital and emerging markets.
🏎️ Expectations Before the Season
The presentation on February 9 will not only reveal the final design and official decoration of the new racing car —internally known as MCL40— but will also be the occasion to observe the positioning of the HBAR logo in the competitive context of the grid.
It will be a key moment for F1 fans interested in both McLaren's sporting performance and the evolution of collaborations between motorsport and advanced digital technologies.
