Emirates NBD has launched the first bank-branded gold bar in the UAE,
available in 10g, 50g, and 100g sizes. Branded 'Emirates NBD Gold', this new offering advances opportunities for savers and investors by combining tangible asset ownership with the credibility of a major institution. Each bar, offered in 10, 50, and 100-gram weights, bears the Emirates NBD logo and includes a uniquely numbered certificate of authenticity and ownership.
This pioneering move by a UAE-based bank strengthens Dubai's established reputation as a premier global hub for gold trading and investment. It further aligns with the nation's broader objectives for financial innovation, supporting economic diversification and the shift toward digital asset management.
Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Emirates NBD Group, stated that the launch underscores the Bank's progressive vision. “I am very pleased and proud to announce the launch of the new ‘Emirates NBD Gold’. This initiative marks a step in Emirates NBD’s journey of transformation. The issuance reflects the Bank’s position in the banking sector and its ability to launch quality products that meet investors’ aspirations and achieve global competitiveness in the banking sector,” he said.
Crafted for ease of access and security.
Emirates NBD Gold is accessible to all bank customers via an associated gold certificate, which can be redeemed or held in secure custody with the Bank. Customers may opt for physical delivery of the bar or retain it as a safeguarded investment through the Bank's custody services.
Access for clients is also incorporated into the Group's digital platform, allowing investors to oversee their assets transparently and conveniently. The product's adaptable nature lets retail and private banking clients broaden their investment mix and protect against inflation within a regulated and reliable environment.
The debut of Emirates NBD Gold bolsters Dubai's status as an international center for gold and commodities trading. The emirate already processes a substantial share of the world's gold, and the introduction of a locally branded gold product is anticipated to increase engagement from both individual and institutional investors in the market.
