A maturation process is evident in the Brazilian market in 2025. Trading volume increased by 43% year-over-year, and the average investment per user broke the $1,000 barrier for the first time, reflecting an evolution from mere gambling to proper portfolio construction. Although Bitcoin is the most popular asset class, stablecoins are increasingly used due to the hedging benefit of lower market volatility.

There is also a growing demand for less risky digital assets, with crypto fixed income investments having more than doubled, and a spreading of participation across age groups and geographies. These are a sign of a more diversified, risk-conscious, and institutionally aligned crypto market in Brazil.

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