Mohamad Soud محمد سعود

Eight years ago, what began as personal frustration evolved into one of MENA’s leading fintech stories.
When Mark Chahwan tried to help his mother diversify away from real estate, he was shocked by the lack of fair, transparent investing options.
Everything came with high fees, high minimums, and zero clarity.
That moment became the spark for change.
Soon after, the first fintech accelerator was announced in partnership with the regulator and Accenture.
For Mark and his co-founders, Jad and  Nadine, that was the green light.
They left Canada for the UAE, determined to build what the region was missing - an investing experience that was easy, fair, and accessible.
It had all started with something deeply personal.
The founders wanted to create something meaningful at the intersection of their skills in finance and technology, grounded in their roots in the region.
Today, that first frustration has turned into purpose.
Sarwa helps people who were once locked out of investing, and seeing everyday people benefit from something they wished existed for their own families remains what fuels them most.

Educating a New Generation
For Mark, effective education in digital finance doesn’t depend on hype or trends.
The most powerful practices he’s seen are timeless.
Consistency means showing up week after week through newsletters, videos, or community events - because repetition builds trust.
Simplicity means removing jargon and focusing on principles that last beyond any market cycle.
Authenticity means sharing real learnings, mistakes, and perspectives, because honesty builds connection.
And collaboration means partnering with voices and organizations that share the same mission of empowerment.
For Sarwa, going back to the greats like Warren Buffett was pivotal.
His timeless principles became anchors to build on.
The best education, Mark believes, blends those lessons with today’s context in a voice people can trust.

Youth Awareness in MENA
“It’s unrecognizable compared to when we started,” Mark says. In 2017, investing felt like something reserved for the wealthy. Today, it’s mainstream.
Covid accelerated it.
Social media amplified it.
And new wealth created across the region showed people firsthand how life-changing investing can be.
What strikes him most about this generation is the mix of curiosity and boldness.
They research, they experiment, and they put skin in the game.
Reading books or watching videos matters, but nothing compares to the lessons learned when you invest your first $500 and watch it move.
That’s where real learning happens, through reps, reflection, and pattern recognition.
This mindset gives him confidence that MENA’s next generation won’t just be consumers of global markets, but active participants shaping them.
Building Trust Across Cultures
Trust, Mark says, is built in every single interaction.
A support ticket.
A regulatory license.
An ad.
A call.
A press interview.
An investment round.

Each touchpoint either adds to the trust account or depletes it.
At Sarwa, trust is everyone’s responsibility. It’s woven into how the team hires, communicates, and makes decisions and it compounds over time.
That’s why today, users know the experience is designed around one clear standard: do right by the client, be transparent, and deliver on your promise.
Why Sarwa?
In a market filled with choices, Sarwa stands out for three reasons.
First, simplicity and breadth
Whether you’re starting with a diversified portfolio or trading options and crypto, everything sits under one roof with the same seamless experience.
Second, education and support
Sarwa provides not just the tools, but the knowledge and guidance to use them effectively, through responsive support and ongoing learning.
Third, proven results
Backed by world-class investors like Mubadala, Sarwa has already generated more than $100 million in gains for its clients.
That track record speaks louder than any marketing.
In short, people choose Sarwa because it’s the most trusted, most user-friendly, and most impactful way to grow wealth in the region.