Stablecoin advisory service designed to help banks, fintech firms,and enterprises develop and implement stablecoin strategies. Speaking with Fortune, Carl Rutstein,Visa’s Global Head of Consulting and Analytics, said the move is largely driven by growing client demand.
Stablecoins digital assets typically pegged to the U.S. dollar have gained increased adoption following the passage of the Genius Act in July,which established clearer regulations for digital asset issuance.
Since then,major payment providers such as PayPal and Mastercard have expanded their own stablecoin initiatives.
Visa confirmed that the advisory service already serves dozens of clients,including Navy Federal Credit Union,VyStar Credit Union,and Pathward.
The offering supports organizations with strategy development,technical infrastructure,and deployment execution. Use cases include cross-border payments,remittances to high-inflation regions, and inter-company transfers.
Visa expects client adoption to scale into the hund
reds.
