📊 Interesting market statistics (as of 2025):

🌐 Overall Web3 trends

• There are already over 420 million cryptocurrency owners worldwide, and this number is increasing by ~15% each year.

• 62% of Web3 users show interest in content that allows them to earn tokens.

• Over 45% of Web3 users have already tried Play2Earn, Move2Earn, or Write2Earn formats.

✍️ Write2Earn / Content2Earn

• The Write2Earn segment has grown by 220% over the past year thanks to platforms that pay authors in cryptocurrency.

• About 8 out of 10 authors of Web3 content find monetization through tokens more attractive than traditional affiliate programs. Lens Protocol, Mirror.xyz, and other DAO blogging platforms have already raised over $60 million in investments.

💸 Monetization of content in Web3

The average Web3 author earns $15–$150 per month just for posts/articles on DAO or crypto blog platforms.

• In Write2Earn projects, over 30% of the content is generated by AI (GPT, Claude, etc.), but only human content receives the most rewards due to better engagement.

🪙 Binance and the Creator Economy

• Binance supports over 10 different tokens used in the Creator Economy (e.g., AR, LPT, AUDIO, GRT).

• Binance Smart Chain has become the foundation for more than 50 Web3 projects related to content monetization.

In the past year