Announcement of the new cryptocurrency list / Airdrop campaigns / Special events on Binance Alpha

For example, the announcement that the Binance Alpha platform will launch a new currency (such as Boundless ZKC) on a specific date with an opportunity for users to claim rewards or airdrops when trading is activated.

Why it’s effective:

The element of surprise and excitement (“First to act, gets something”).

It gives a sense of reward/opportunity — makes people follow and engage.

It creates movement and interaction before the event (pre-marketing).