Course Introduction:

Being a lawyer, the income from 200,000 to 10,000,000 seems like just a numerical difference, but in reality, each step requires crossing a 'threshold' of ability.

Many lawyers may have had such doubts in their hearts:

  • Why do I have many cases, but my income always stays between 200,000 and 300,000?

  • Clients come to me, but I just can't close the deals?

  • I’m busy every day, yet my income still can’t break through 1,000,000?

  • The team has been developed, but I still feel that everything relies on me?

The answer does not lie in 'taking on more cases', but in the leap of core abilities.

At Mankun, we break down the growth of lawyers into four key stages:

  • 200,000 Stage: Professional Start, case sources mainly come from law firm referrals and acquaintances, professional ability is not an issue, but case source acquisition is relatively passive. To overcome this step, one must start building personal brand awareness, allowing clients to actively find you.

  • 1,000,000 Stage: Brand Initial Formation with Stable Case Sources, yet finding oneself 'competing physically' every day. To break through, one must learn to use content, social media, and conversion skills to truly master client acquisition capabilities.

  • 3,000,000 Stage: Project-based Operation with Substantial Income, but personal time is completely occupied, encountering a 'ceiling'. At this point, one needs process-oriented, collaborative, and productized thinking to transform personal combat effectiveness into team combat effectiveness.

  • 10,000,000 Stage: Industry-leading Team Has Formed, but to take a step further, one must step out of the 'salesperson' role, possess strategic vision and industry ecological thinking, and move towards being a leader.

This time, we invite Zhang Na, co-founder and marketing director of Mankun Law Firm, and Kaikai, a private domain operation and client acquisition expert, to help you break down the four-stage model of lawyer income leap and the three major secrets of private domain and case negotiation, while combining Mankun's practical cases to help you see clearly:

  • Why is your income stuck at a certain stage?

  • What is the key capability for the next leap?

  • How to achieve exponential growth through branding, operations, and teams?

The growth of a lawyer is never a lone battle. On September 21, we will discuss how to move towards your next leap.

Course Information:

✨ Theme: (The Four Core Capabilities of Lawyer Income Leap) - The Growth Path from 200,000 to 10,000,000

➡️ Time: September 21, 2025 (Sunday) 14:00-17:00

✅ Location: Hangzhou·Binjiang (Address will be sent privately after registration approval)

Course Highlights:

📈 A Curve Explaining the Four Stages of Lawyer Income: 200,000 → 1,000,000 → 3,000,000 → 10,000,000+

👥 Dual Perspective Teaching: Law Firm Management Growth Path × Private Domain Operations Client Acquisition Methods

🧩 Mankun Practical Case: Agent · SOP · Knowledge Base, Building a Lawyer Growth System

✅ Take Away Personal 'Next Action Checklist': From Branding to Client Acquisition, from Processes to Teams

Core Course Module:

Module One: (Lawyer Income Four-stage Model - Taking Mankun as an Example)

👀 Lecturer: Zhang Na | Co-founder and Marketing Director of Mankun Law Firm

7 years of legal practice and law firm management experience

  • 200,000 → 1,000,000: How to Complete the Transformation from 'Executor' to 'Client Acquirer'

  • 1,000,000 → 3,000,000: How to Break Through Personal Limits with SOP and Productization

  • 3,000,000 → 10,000,000: How to Build a Team, Achieve Brand Authorization and Collaborative Empowerment

  • Over 10,000,000: How to Become an Industry Leader Through Strategic Layout and Ecological Construction

Module Two: (Revealing the Three Major Secrets of Private Domain and Case Negotiation)

👀 Lecturer: Kaikai | Private Domain Transaction Manager

10 years of deep cultivation in the sales field, 5 years in the legal industry, mentoring over 1,000 lawyers, coaching lawyers on case negotiation visualization and private domain IP personalization, achieving case source growth and conversion.

  • Private Domain Building: How to Create a Situation Where Clients Chase You to Make Payments Through Social Media?

  • Content Breakthrough: How to Use Legal Expertise to Make Clients Seek You Out?

  • Case Negotiation Conversion: How to Quickly Move from Consultation to Signing, Improve Conversion Rates and Efficiency, So That Clients Choose You Today?


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Limited to 50 seats, sign up early 👇

Original Author: Mankun Brand Department