Trend: the mass migration of bloggers to Telegram is a fact confirmed by research. After the advertising ban on Instagram* in September 2025, Telegram became the main new platform for bloggers.
📊 Research data on the transition
A study by the communication agency Social Stars, conducted in September 2025, provides a clear picture of this transition:
· 59% of surveyed bloggers with an audience of 100 thousand to 10 million subscribers have already moved to Telegram.
· 22% plan to do this in the near future.
· 100% of those who are transitioning or planning to transition have chosen Telegram as their main new platform.
The main reasons bloggers cited for the transition were the desire to maintain income and avoid penalties related to new legislation.
🔍 Migration details
· Target audience: The Telegram audience is very similar to the Instagram* audience, and the number of messenger users in Russia has grown by 26% over the year. This makes the transition logical and effective.
· Ways to transfer the audience: Bloggers actively transfer their subscribers to a new platform. For this, they use:
· Storytelling (70%): Starting a story on Instagram*, and finishing it on Telegram.
· Lotteries and promotions (62%): Offering to participate in them through a subscription to the Telegram channel.
· Direct requests (22%): Openly asking subscribers to join their channels on Telegram.
💰 Why Telegram is convenient for earning
Telegram is attractive to bloggers not only for its large audience but also for its flexible monetization opportunities:
· Selling advertising: Placement of paid posts and advertising integrations.
· Affiliate programs: Placement of special links with income earned from subscriber actions.
· Paid subscriptions: Organization of closed channels or chats with paid access.
· Sale of goods and services: Direct sales of their products or services to the audience.
I hope this information helped clarify the situation. If you are interested in learning about specific monetization methods in Telegram, I can tell you more about it.
How will this affect Ton when it reaches the masses? Or will you figure it out yourselves?
