From "Play-to-Earn" to "gaming entrepreneurship": How is YGG building Web3's "professional investment platform"?
Once upon a time, "playing games" was often seen as a waste of time in the mainstream view. However, the rise of the "Play-to-Earn" model has equated gaming time with real income for the first time. Today, Yield Guild Games (YGG) is leading a more profound transformation: it has upgraded P2E to a whole new paradigm - "gaming entrepreneurship."
YGG is essentially not a game company, but a decentralized professional investment and entrepreneurship platform built on blockchain. It addresses a core supply-demand contradiction in the Web3 gaming ecosystem:
· Player side (demand): Want to profit from gaming, but the top-tier game NFTs (such as land, rare characters, premium equipment) with price tags of thousands of dollars create a high financial barrier.
· Game providers (supply): Need an active player ecosystem and asset liquidity to ensure the health and sustainability of the game economy.
YGG's solution: Building a complex of 'gaming asset brokerage' and 'talent incubator'
1. 'Sharing Economy' on the Asset Side and Professional Investment
YGG's core business is as a professional DAO, deeply researching and investing in promising blockchain gaming assets. It acts like a 'Goldman Sachs of Web3 gaming', investing funds into the most promising virtual worlds. Then, it rents out these expensive NFT assets to selected community players (scholars).
· For players: You can obtain valuable 'production tools' without initial capital, earn profits through your gaming skills and time investment, and share with the guild. This amounts to starting your gaming venture at zero cost.
· For YGG: It gains a continuous cash flow through asset lending and profit sharing, thereby enhancing its ecological influence within games.
2. 'Education and Empowerment' for Talent
YGG understands that having weapons without warriors is not enough. Therefore, it has established a strong community and education system - the 'YGG Academy'. Through tasks, teaching, and community activities, YGG systematically trains players on how to efficiently 'grind' in different games and how to understand game economic models, thus becoming qualified 'scholars' or 'managers'.
3. The 'Federal System' of Ecological Expansion: SubDAO
Another innovation by YGG is SubDAO. Communities with different regional and game preferences can establish their own distinctive guilds (such as YGG Philippines, YGG India) and even form elite guilds for specific games (like Axie Infinity SubDAO). This 'federal' structure allows YGG to expand globally with a high degree of localization and specialization, forming a vibrant guild network.
Conclusion: What is YGG building?
What YGG builds is a global network that efficiently matches capital (NFT assets), labor (player time and skills), and data (in-game performance). It lowers the entrepreneurial barriers for Web3 games, allowing ordinary people to participate in the value distribution of the virtual economy.
In the future, YGG may no longer be just a 'gaming guild', but a comprehensive Web3 entry covering education, employment, asset management, and venture capital. When work in the virtual world becomes more attractive and rewarding than reality, YGG will be the 'ticket' to the new world.
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