The NFT event design of SmartMall is quite interesting 🤔

On the surface: Airdrop of 100,000 NFTs (worth 100U), binding address + locking 100U SMT can be claimed in 24 hours

In reality: This is a product experience funnel

Identity verification layer (binding address) → Filter bots, establish a social graph

Economic incentive layer (purchase SMT) → Helps you understand the dual-token model (GUP governance + SMT value)

Time lock layer (24 hours) → Forces you to pay attention to the platform, observe how the DAO operates

Value return layer (SMT return + NFT) → Acquire assets at zero cost, experience "participation equals ownership"

From a product design perspective, this is much smarter than mindless airdrops.

SmartMall is using this event to achieve user education + community filtering + cold start.

Worth studying. smartmall.ai