Sony Bank – the online-lending arm of Sony Group – is reportedly preparing to launch a U.S. dollar–pegged stablecoin in 2026, with the aim of enabling payments across the Sony ecosystem in the United States.
The stablecoin is expected to be used for purchases such as PlayStation games, subscriptions, and anime content. Because U.S. customers make up roughly 30 % of Sony Group’s external sales, the move is seen as targeting a major market.
To facilitate this initiative, Sony Bank applied in October 2025 for a U.S. banking license to establish a subsidiary dedicated to stablecoin issuance. At the same time, it has partnered with a U.S. stablecoin issuer, Bastion, whose infrastructure Sony plans to leverage for issuing and redeeming the token.
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Notably, Sony’s venture arm also joined Bastion’s $14.6 million funding round, which was led by Coinbase Ventures.
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This stablecoin effort is part of a broader push by Sony into Web3. In June 2025, Sony Bank established a dedicated Web3-focused subsidiary named BlockBloom, reflecting its ambition to build an ecosystem that merges fans, artists, NFTs, and both fiat and digital currencies — combining digital-asset services (wallets, NFT custody, exchanges) with traditional financial infrastructure.
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By issuing its own dollar-pegged token, Sony aims to reduce reliance on traditional payment methods such as credit cards — thereby lowering transaction fees paid to card networks — and to offer a smoother payment experience.
As of the time of reporting, Sony Bank has not publicly responded to requests for comment about the stablecoin launch.
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