Make crypto great again!

Binance has launched the digital finance education platform Binance Junior, aimed at children and teenagers aged 5 to 17, positioned as a platform for digital finance education and usage.

It should primarily focus on learning about crypto and blockchain knowledge; it would be great if they start learning to read candlestick charts from a young age!

From the perspective of the evolution logic of the crypto industry, the launch of Binance Junior is not an isolated product release, but rather a key part of Binance's strategic compliance transformation process. It is essentially a long-term layout aimed at future user groups, and it also reflects the inevitable shift of exchange businesses under regulatory pressure.

Since Richard Teng took over as CEO, he has continuously emphasized compliance and institutionalized operations. The rollout of educational products is, in fact, a way to front-load financial and crypto knowledge to the youth, which is an extremely clever market strategy. It not only meets the requirements of global financial regulators for investor education but also cultivates the next generation of users in advance, building a foundation of brand trust. Notably, these types of products are often seen as services with "non-financial attributes," carrying lower policy risks while possessing significant ecological diversion value.

Combining CZ's early emphasis in public on the importance of the "crypto-native generation" and his suggestion in 2023 to "launch educational content for children," it is evident that this product route has been planned for quite some time and is not a temporary decision made after Teng took office. It demonstrates that Binance has maintained strategic consistency during leadership changes—although Teng's style leans more towards compliant dialogue, while CZ focuses more on expansion and ecological occupation. $BNB