The festive season brings with it human warmth, tradition, and unity. But it also brings a sharp increase in online scams. Scammers thrive when people feel relaxed and distracted. Families come together, messages multiply, and digital vigilance often decreases.
This reality has led the main actors in the sector to rethink how education about scams is disseminated, especially during the festive months. A new collaborative campaign aims to make these conversations easier, friendlier, and harder to ignore.
Brad Garlinghouse, CEO of Ripple, joined the campaign with a strong seasonal alert for XRP holders. He urged the community to remain vigilant and visit the website ScamberryPie.com for simple and practical guidance on how to protect themselves from scams.
His message reinforces Ripple's ongoing efforts to protect users, especially as malicious actors continue to deploy fake live streams, cloned sites, and impersonation schemes targeting the XRP community.
A new awareness campaign about scams
The Scamberry Pie initiative reframes education about scams as a conversation for the whole family. Its creators developed it to be light enough for the festive environment, but serious enough to protect people from harm.
The campaign uses friendly visual resources, concise explanations, and memorable tips to help people recognize warning signs. Its goal is simple: to bring discussions about scams out of the private sphere and turn them into open dialogues.
This strategy is supported by various industry partners working to combat online fraud from multiple perspectives. Garlinghouse highlighted partnerships with Match Group, Cash App, National Cryptocurrency Association, and Coinbase. The common goal is to reduce the impact of digital fraud by providing ordinary users with the necessary knowledge to share it safely.
Why this is important for XRP holders
Scams evolve rapidly, especially in the cryptocurrency space. Attackers mimic official Ripple sites, launch fake giveaways, and hold malicious "live events" with the goal of stealing wallets and credentials.
These scams intensify during the holiday season because people spend more time online and often quickly overlook notifications. The Ripple security team works year-round to combat these threats, removing tens of thousands of malicious pages and identity theft attempts.
Garlinghouse emphasized that this work requires collective vigilance. Users should remain cautious, check links, and avoid interacting with accounts or sites that seem unfamiliar. He reminds XRP holders that scammers take advantage of silence and hesitation. Asking questions and sharing alerts can prevent an attack before it reaches someone vulnerable.
How users can stay safe during the holiday season
Protection starts with simple habits. Always check the URLs of websites before entering information. Be suspicious of offers that promise unrealistic rewards. Avoid connecting wallets via unverified links. Confirm announcements through Ripple's official channels before taking any action.
Teach these habits to family members who may not understand how cryptocurrency scams work, especially older relatives who are more vulnerable online.
A time to celebrate and remain cautious.
Garlinghouse's Christmas message combines caution with optimism. The industry is reacting, and users now have clearer tools to protect themselves. Scamberry Pie transforms a delicate subject into a friendly conversation, helping families protect each other while enjoying the festive season.
Vigilance remains essential, but awareness makes scams much less effective. This Christmas, the safest gift that XRP holders can offer is knowledge.
Remember folks, that nothing said here represents a recommendation to buy, sell, or hold assets.
Thank you all!
