🚀 YGG's 2025 Strategic Pivot: Rent to Performance
1. 💰 Treasury Activation & The $YGG Token Utility
The DAO's treasury management shifted from holding passive assets to actively deploying capital to generate performance and drive token utility.
From Passive Holding to Active Liquidity: The transfer of 50 millimicron YGG reserves to the Ecosystem Pool directly transforms the $YGG token from a speculative asset into an active liquidity resource for new partner games.
The Buyback Loop: Revenue from the successful publishing division, YGG Play, is used for market buybacks of $YGG tokens (e.g., $518,000 after LOL Land). This creates a closed, deflationary loop where business performance directly supports the token's value.
The Utility Driver: The YGG Play Launchpad requires players to stake YGG to earn points and gain access to new token launches, creating a clear, direct utility demand for the token (over one million dollars staked since launch).
2. 🕹️ Revenue Diversification through YGG Play Publishing
The publishing arm, YGG Play, is the new economic engine, generating revenue by targeting the "Casual Degen" market.
Proof of Concept: The game LOL Land generated over $4.5 million in revenue since May 2025, validating the model that players will pay for intrinsically fun Web3 games.
New Revenue Model: YGG Play generates income from publishing, marketing, and user acquisition services, moving beyond simple asset management fees. The smart-contract revenue-sharing model with partner studios ensures automated, clear cash flow for the DAO.
3. 🌐 Future Vision: Identity Aggregator
YGG's roadmap positions it beyond a publisher to become a foundational Web3 gaming infrastructure.
Infrastructure Focus: The vision for 2026 and beyond centers on mass onboarding via mobile and creating interoperable guild passports across different chains, aiming to be a universal gaming identity aggregator in Web3.
