As I write this, I increasingly feel a fact that has been overlooked by the industry:
The blockchain game industry does not lack players, funding, or chains, but rather lacks an 'energy source that allows players to shine continuously.'
Players are not machines; they need motivation, direction, accumulation, feedback, and a sense of meaning.
If an ecosystem lacks an energy input mechanism, then players' enthusiasm, investment, and contributions will eventually dry up.
And this point is precisely what YGG is rebuilding from the ground up.
In this article, I will continue from the previous few, analyzing YGG's essential value from the perspective of 'energy structure.'
First, the energy of blockchain gamers in the past came from 'external stimuli', so it decays rapidly.
The energy model that this industry has relied on for many years is:
Tasks → Behavior stimulation
Rewards → Behavioral incentives.
Airdrop → Behavioral incentive.
Hotspots → Behavior-driven
The problem is that external stimuli can only excite players temporarily.
Once incentives drop, the pace slows, and narrative fatigue sets in, energy instantly disappears.
The cycle of players 'burning once → extinguishing once' is the most fundamental unsustainability of the entire industry.
YGG's goal is not to find stimuli for players, but to find energy sources for players.
Second, players' long-term energy comes from 'identity-driven', not incentive-driven.
When players come for rewards, they will also disappear due to rewards.
But when players are driven by identity, this motivation will continuously self-generate.
YGG's on-chain identity system has a very implicit power:
It allows players to say for the first time—
"Who I am here is more important than how much I got here."
Identity is a form of internal energy.
And internal energy does not easily diminish.
Third, players' energy comes from 'visible growth trajectories'.
Once people can see their own growth, they will continue to invest.
What YGG Play provides to players is a very rare experience:
When you participate once, it is not the end, but a step forward.
Receiving recognition once is part of your resume.
Completing a task is a growth node.
Your participation in a project will affect your subsequent qualifications.
Your reputation improvement will change your future ecological position.
This is not exposure, not rewards, but:
The continuity of growth.
Growth is the most stable source of energy for players.
Fourth, players' energy also comes from 'long-term relationships'.
The biggest problem in blockchain gaming in the past was:
There are no sedimented relationships between players, only task relationships.
Relationship disruption → Motivation disruption.
Disruption of motivation → Disruption of existence.
But YGG's structure turns relationships into 'sustained energy':
Collaboration brings reputation.
Reputation brings opportunities.
Opportunities will bring deeper collaboration.
Collaboration, in turn, reinforces relationships.
Long-term relationships naturally allow players to accumulate a sense of 'ecological belonging'.
And the sense of belonging is an extremely powerful energy.
Fifth, SubDAO provides 'environmental energy'.
A player's energy comes not only from themselves but also from the environment.
The atmosphere, culture, rhythm, and activity methods of players in different regions are essentially a kind of 'environmental energy system'.
For example:
The high interactivity of Southeast Asia.
Indonesia's high execution power.
Vietnam's organization is strong.
The emotional infection power of Latin America.
The learning speed in the Middle East.
These are not community attributes, but sources of energy.
The essence of SubDAO's existence is to establish a 'regional energy field'.
Players are more likely to remain active, continue growing, and keep investing in areas where the energy field is stronger.
Sixth, the compounding of abilities is the core source of energy for players.
Ability is something that becomes stronger the more it is used.
YGG's ability path gives players a unique energy experience:
The more you participate → The more skilled you become.
The more skilled you are → The more in demand you are.
The more you are needed → The more willing you are to participate.
The more you participate → The stronger your ability.
This is a positive cycle formed by the compounding of abilities.
Any system that can generate positive cycles will naturally generate energy.
Seventh, the transferability of player value is the key to energy 'not being interrupted by the outside world'.
The biggest energy killer in traditional blockchain gaming is:
The value of your efforts is nullified.
The history you contribute cannot be inherited.
The results of your growth cannot be transferred.
Energy is continually eliminated by industry structures.
But YGG allows players' energy to break free from the 'single project lifecycle' for the first time:
Value exists across projects.
Experience exists across games.
Identity exists across ecosystems.
Reputation exists across years.
Players will not experience 'energy blackout' just because a project ends.
That's why the YGG model can make players more stable and longer-lasting.
Eighth, I am now very certain:
The future blockchain gaming ecosystem is not about stimulation, but about 'who can provide players with more long-term energy'.
And YGG's energy structure is already very complete:
Identity energy.
Growth energy.
Relationship energy.
Environmental energy.
Ability energy.
Value energy.
Resume energy.
Transfer energy.
These energies accumulate to create the 'player vitality engine' that the blockchain gaming industry has never had.
To sum up, my clearest judgment now is:
If blockchain games do not have a player energy structure, they will never grow.
YGG is the first and currently the only organization that has pushed players from 'surviving on incentives' to 'growing on energy'.
What it does is build long-term energy sources for players.
It also builds long-term vitality for the entire industry.
