What is Binance Junior
Binance has announced the launch of the Binance Junior app for children and adolescents aged 6-17.
This is a subsidiary (sub-) account linked to the main parent account. The parent remains the owner, manages the funds, sets limits, and controls access.
The main goal is to provide a 'family' path to finance and 'crypto-savings', rather than giving children a full trading platform.
🔒 How governance and restrictions are structured
A parent can transfer funds to the child's account through their account or via on-chain transfers.
Trading capabilities are disabled; children cannot independently sell/buy cryptocurrency.
Through the built-in mechanism (e.g., 'Flexible Simple Earn'), funds can generate income like savings.
If the child is ≥ 13 years old (depending on the jurisdiction) — transfers within the ecosystem may be allowed, for example to other junior accounts, with limit restrictions and only under parental supervision.
The parent receives notifications about all transactions and can disable the child's account at any time.
📚 The idea and motivation of Binance
Binance positions Junior as a way to prepare the younger generation for a 'financial future,' providing the opportunity to develop saving habits and basic knowledge about cryptocurrencies and digital assets.
In addition to the app, Binance introduced a book for children and parents — ABC's of Crypto — aimed at explaining the basic concepts of cryptocurrencies and blockchain in simple terms.
⚠️ Reaction, doubts, and criticism
The launch has sparked controversy: some believe it is 'too early' to involve children in crypto assets; criticized as marketing to minors.
Critics argue that even with parental control, children may not fully understand the risks and intricacies of cryptocurrencies, which can have undesirable consequences.
Others note potential benefits: structured control + financial education from an early age can be beneficial if used with caution.
