ROI (Return on Investment) means how much profit you made compared to the money you invested.

Simple Formula

ROI = (Profit / Investment) × 100

Example

If you invested $100 and earned $120,

profit = 120 − 100 = $20

ROI = (20 / 100) × 100 = 20%

In short

ROI tells you how much return you get on your money — higher ROI = better investment.

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