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On December 3rd, the world of Binance changed, but this time it wasn't a black swan; it was a phoenix rebirth. CZ, the big brother, tweeted, 'He congratulated He Yi on becoming the joint CEO of Binance.' But that’s not the most explosive part; the most explosive part is CZ's comment added, 'He Yi should have been the CEO of Binance from day one (which is 8 years ago).'
CZ's statement carries so much weight. Many people only see a change in position and are still discussing how the first sister has finally been confirmed. But what I see is that the power code of the biggest empire in Web3 has finally been made public. To the outside world, this seems like just a promotion; in fact, this is a coronation after 8 years of hard work, and it's the strongest card Binance has played in the post-CZ era.
This story goes back eight years, when everyone in the crypto circle referred to He Yi as the first sister. Why? Because back then, she brought CZ into OK, and later, she co-founded Binance with CZ. During Binance’s toughest moments in ’94, behind every PR crisis and market battle, you could see her shadow. If CZ is the brain of Binance, then He Yi is its heart. Over the past years, she has always stood in CZ's shadow, holding titles like co-founder or CMO. Many people don’t understand her background; she is not some chosen one; she was born in the countryside and fought her way out. After graduating from university, she did many jobs before transitioning to blockchain. In the early years of Binance, the exchange was constantly battling; half of the founding team was focused on technology while the other half handled compliance, business development, and customer service. Only one person could almost bridge the entire chain—products, growth, community ecology, partnerships—she was the one carrying it all, and that person is He Yi. So, what you see today, Binance from 0 to over 100 million users, with a brand known to everyone, has a significant backbone built by her. Some people are not powerful during the glamorous times but are the ones who consistently support the team's ceiling when you can't see them.
This time she has reached the position of CEO, which is not some inspirational story nor a rural girl's comeback; it is inevitable. Therefore, CZ's remark that she should have been CEO long ago is not just a polite comment but a truth, a gratitude, a recognition, and a heartfelt voice of shared honor and disgrace.
Binance has never been an empire of one person; it has always been dual-core driven. And today, pushing He Yi to the forefront as the current CEO, while the former CEO (that former regulator) is responsible for compliance and relations with the authorities. And He Yi? This iron lady who never knew what losing meant is in charge of growth, focusing on products and competition; this is the complete form of Binance.
In the past year, Binance has become compliant, but one can clearly feel that the wolf-like aggressiveness has diminished. While stability is sufficient, the fierceness is lacking. He Yi's rise to power is Binance's declaration to the world that the once fearsome competitor, known for its terrifying execution, has returned.
Has this woken everyone up? Do you know what this dual-core structure means? Are you still reminiscing about the wild era of casually listing coins and pumping them? Wake up! The Binance of the He Yi era will be stricter than before, but also more precise. What does He Yi stand for? Management of customer service and extreme attention to detail. If you are still playing with those without fundamentals, without strong consensus, and lacking resilient community support, or teams that don’t even show their faces, your good days are definitely numbered. The coin listing logic and selection criteria under He Yi's helm will absolutely be hellish. She is controlling the direction, which means the market's stock competition will turn into a quality competition. If you can't keep up with this pace and are still playing purely on emotions, you will be ruthlessly crushed by this evolved giant.
To be honest, CZ's words have touched many people, including me. It is the highest tribute from a man to a woman, from a founder to a partner. This also marks that Web3 has finally emerged from the era of individualism, transitioning from the era of CZ and SBF into a mature phase where institutionalization coexists with the spirit of founders. He Yi's appointment represents the victory of long-termism; the couple and Binance have weathered all storms and pressures, ultimately standing together at the center of the stage. This tells us that in Web3, there is not only code and K-lines, but also trust and persistence. The eight-year wait has not only fulfilled He Yi but also secured Binance’s future. So don't just treat this as gossip; the rise of the first sister will inevitably bring significant adjustments to business logic, whether it concerns coin listings or attitudes towards meme coins and meme tokens.
This further strengthens our confidence in Kurumi's community-building efforts. We believe that CZ, He Yi, Binance, and BSC will forever stand on the highest stage in history and the world, leading their teams and communities towards the peak.
