Let’s clarify the current situation:
In the past 24 hours, PEPE dropped from 4.8×10⁻⁶ USD to 4.71×10⁻⁶,
High point 4.89×10⁻⁶, low point 4.70×10⁻⁶,
Overall, it only dropped by about -1.9%, which can almost be called a 'dead horizontal'.
However, the news front is not calm at all:
The official website was attacked;
Now it will redirect users to malicious links;
Security companies directly named:
Malicious code inserted in the front end by Inferno Drainer;
This thing is a 'fishing template + wallet theft + social engineering tool' all-in-one scam system.
In simple terms—
If you open an official website, you may not have even traded any coins, and someone has already had a look at your wallet.
In normal projects, such incidents would be enough to cause a sharp drop in the price.
But the reaction of PEPE is:
'I will continue to hold steady, I just won't crash.'
1) Why hasn't such a severe security incident destroyed PEPE?
Let's break down the participant structure:
The real big players in the game are the early PEPE players who have been lying on the chain; they don't need to click around the official website;
What is truly easy to fall for phishing is:
Newcomers looking for 'official website links';
Retail investors who are not familiar with on-chain interactions and security habits;
People who lock their assets without using cold wallets and casually connect to various dApps.
This means:
The impact of the attacked website is minimal on big holders but significant on new investors;
The fact that the price hasn't dropped significantly indicates that 'those who are truly heavily invested' are not panicking and dumping because of this.
In other words:
PEPE used a security incident to filter out a batch of players who 'can't even tell the authenticity of the official website'.
The impact on holders is structural optimization, not a catastrophic shock.
The real risk of PEPE has never been in technology, but in 'human nature'.
Look at this round:
The price is deadlocked around 4.7×10⁻⁶;
This price level is neither a floor nor a high point;
It's that awkward range of 'no gains from chasing, pain from cutting losses, discomfort from holding'.
In line with the current news stimulus:
Some people panic sell as soon as they see 'the official website has been hacked';
Some people think 'it's all garbage memes anyway, and the project team doesn't care about these', and continue to stubbornly hold on;
The big players only need to make slight adjustments to liquidity to easily scoop up a batch of panic sellers.
The underlying logic of memes is:
The technical threshold is not high;
Brand, community, and narrative are far more important than 'official website code';
Only when accidents affect exchanges, mainstream bridges, or the chain itself will they truly cause significant damage.
This incident is essentially 'a security black swan' + 'filtering the weak', rather than a systemic disaster.
3) So what should those who hold or want to get on board with PEPE do now?
I speak to the bone:
Don't use 'official website' as the only entrance anymore.
Contract addresses only recognize major exchanges, official tweets, and authoritative data sites;
Any PEPE page you found through 'Google search', 'advertisement', or 'links from unknown sources' should be treated as counterfeit.
Short term: The current position is not suitable for emotional decision-making.
Those who want to cut losses should have already sold in batches during the last round of price increases;
Being able to endure until now indicates that you are not originally a short-term investor;
If you really want to cut, wait for the next round when 'security issues are forgotten, and emotions recover for a wave', to take advantage of the positive news to exit, don't cut at the floor after the incident.
Medium-term: The value of PEPE has never been about 'how responsible the project team is', but rather 'it has become a totem-level IP in the entire meme universe.'
The narrative of Dogecoin is 'the old meme king';
The narrative of SHIB is 'the poor community's counterattack';
The narrative of PEPE is 'the wildest, dirtiest, and truest meme'—including this time when the official website was hacked, it fits its character.
My attitude:
If you are treating PEPE as a 'long-term lottery ticket', this incident is more about risk education;
If you treat it as 'serious assets', then you shouldn't be holding this type of coin at all.
In a word:
PEPE was never meant to provide you with a sense of security; it is meant to test your 'human nature + position control + security awareness'.
A project that can withstand even a hack of the official website and still hold steady, you should either stay away from it or stop pretending to be a rational investor.
