Cristiano Ronaldo's investment in Perplexity marks a new chapter at the intersection of celebrities and advanced technology. The footballer announced his participation in the company as a gesture of innovation and curiosity, highlighting that AI is already part of his creative and professional process. Perplexity, a direct rival of ChatGPT and Gemini, is strengthened by this strategic alliance.
The agreement comes at a time of accelerated expansion for the company, which has been experiencing explosive growth in users and funding. The announcement opens doors to new collaborations and digital experiences around the Portuguese star.
Perplexity confirmed that the collaboration 'goes beyond a simple sponsorship' and that Ronaldo is an active user of the platform.
"Curiosity is a requirement for greatness. You win when you keep asking new questions every day. That’s why I am proud to announce my investment in Perplexity. Perplexity is powering global curiosity, and together we will inspire everyone to ask more ambitious questions," stated CR7 on X.
Curiosity is a requirement for greatness. You win when you keep asking new questions every day. That’s why I am proud to announce my investment in Perplexity.
Perplexity is powering the world’s curiosity, and together we will inspire everyone to ask more ambitious questions.… pic.twitter.com/gyBgQ3r8yh
-- Cristiano Ronaldo (@Cristiano) December 4, 2025
Cristiano Ronaldo's public statement proves this: he used the tool to prepare his speech when receiving the Prestige Award at the Portugal Football Globes.
"I have some trophies at home, but I must say this one is special and precious. So, I researched on Perplexity; if you don’t know what it is, look it up, and it helped me a bit," highlighted Cristiano Ronaldo, quoted by Wired.
Founded in 2022, Perplexity is already considered one of the most relevant emerging companies in the AI ecosystem. Last year, it generated around $80 million in revenue and maintains an approximate valuation of $20 billion after its $200 million round in September 2025.
This model differentiates itself from ChatGPT Search and AI Overviews by delivering verifiable results accompanied by sources, a feature that has boosted its popularity in the past year. According to recent data, the service registers 20 million monthly active users and about 120 million global visitors.
The company emphasizes that its mission is to empower global curiosity and that figures like Ronaldo expand this goal. To celebrate the alliance, the Perplexity X CR7 experience was launched, allowing access to career data, exclusive images, and compilations of his most iconic goals. The platform announced that the content will be expanded with new products in the coming months.
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Perplexity's role in the evolution of the artificial intelligence ecosystem
Cristiano Ronaldo's investment in Perplexity reinforces the growing interest of public figures in AI-based tools that transform diverse industries such as entertainment, sports, and education.
Perplexity positions itself as an alternative search engine designed to reduce friction in obtaining knowledge, offering clear and actionable answers. The company's growth contrasts with the competitive environment among major providers, where OpenAI and Google lead in model deployment and ecosystems.
However, Perplexity stands out for its focus on transparency, accuracy, and intuitive navigation, qualities that make it distinct for researchers, students, and content creators. With Ronaldo as an ambassador and investor, the company gains global visibility in a sector whose mass adoption is still in the acceleration phase.
The support of a figure with an audience of hundreds of millions of followers significantly amplifies the brand's reach. Perplexity considers this exposure a strategic catalyst for its expansion, especially in a market where differentiation and trust become critical factors.
In summary
Cristiano Ronaldo's investment in Perplexity strengthens one of the most promising AI platforms on the market, bringing visibility and consolidating its global expansion. The project combines cutting-edge technology with a narrative built around curiosity and innovation.
Perplexity is positioning itself to compete with industry giants while preparing new digital experiences alongside the Portuguese footballer, raising the standard of what an intelligent search engine can offer.
The article 'Cristiano Ronaldo reveals investment in Perplexity, ChatGPT competitor' was first seen on BeInCrypto Brazil.
