Binance enters the 'He Yi Era' with dual CEOs taking center stage
Sometimes the direction of a giant is not written in the press release, but in who they place at the center of the table.
In December 2025, Binance dropped a significant card:
One of the founders, He Yi, officially teams up with Deng Weizheng as dual CEOs.
Many people don't immediately realize what this means, but in the crypto world, seasoned veterans know:
This is not a position adjustment; it is a restructuring of power dynamics, signaling that Binance is about to shift gears.
Binance users are spread all over the world, and global regulatory work is a top priority — under such pressure, He Yi taking on the role of CEO is a message to everyone:
Binance must switch from 'wild horse mode' to 'institutional level operation', but the wildness will not be lost.
01
Why He Yi? Because she is a 'counter-current person', and moreover, the soul of Binance.
Outsiders refer to customer service Xiao He
But those inside Binance all know a saying:
"With half of CZ's infrastructure, He Yi has a complete set of strategies."
She is a rare composite talent in the crypto circle:
Able to rally the team, set strategy, and bear pressure
Strong user perspective
Understanding the industrial chain, understanding public opinion, understanding rhythm
More importantly, being able to pass on Binance's 'fast, fierce, practical' culture throughout the organization.
The external impression of her is 'one of the soul figures of Binance', but now that she officially takes the stage, she is telling everyone:
The most important thing for Binance in the next five years - internal reshaping - she will lead it.
Deng Weizheng continues to be a 'regulatory icebreaker',
But only she can pull the internal mechanisms, culture, and organizational strength back onto the correct path.
Leave regulation to the professionals, and the soul to He Yi.
02
Dual CEOs? Not for appearances, but because Binance has grown too large to be operated by a single entity.
Ordinary companies use a CEO because they are small in scale.
For a company of Binance's level, asking one person to manage external regulation, internal operations, innovation layout, and global markets is not management; it's suicide.
The logic of the dual CEO structure is very simple:
● Deng Weizheng: Externally, obtaining licenses, firefighting, stabilizing regulation
He grew up in traditional finance and can speak the language that regulators understand; he is the key figure in Binance's compliance routes through Europe and America, the Middle East, and Asia-Pacific.
● He Yi: Internally, let the organization run fast, products run steadily, and culture maintain its essence
She has an irreplaceable role in dragging Binance from 'founder-driven' to 'system-driven'.
The two individuals do not share power equally, but rather advance two main lines in parallel:
A guarantee that nothing will go wrong
A guarantee that things can be done.
This is not 1 + 1 > 2
This cannot run without dual cores.
03
Why must Binance undergo this power upgrade?
Because it has entered 'the second life phase of giants'.
The first phase was 'barbaric growth':
Fast launch, rapid innovation, quick expansion.
But when global users approach 300 million, trading volume fluctuates by tens of billions of dollars every day, and global regulators are watching you, you cannot continue to rely on 'reaction speed' to survive.
You must become a monster that is as stable as a bank but faster than an internet company.
This is the significance of dual CEOs:
● Delegate regulatory pressure to professionals
● Hand over organizational upgrades to those who understand the genes.
● Leave the innovation speed to Binance itself
Only in this way can you continue to run in the iron cage of regulation without being trapped.
04
The most important point of He Yi's 'takeover': she understands the users.
Many people think He Yi is an operations expert,
But those who truly understand her know:
She stands on the side of users and is inherently 'user-centric'.
A phrase she repeatedly says is:
"Binance must always stand on the side of ordinary users."
Why is this important?
As the scale increases, platforms are more likely to focus only on commercial numbers, KPIs, compliance reports...
And then forget the most fundamental aspects of the crypto industry:
Who is using your product? Who is providing liquidity for you? Who is keeping the projects alive?
This is also why:
Binance insists on not 'paying to list projects'.
Listing actually requires projects to hand over chips to users.
Product updates always revolve around 'faster, more stable, simpler'
These are all the underlying values that He Yi leads.
She does not treat users as a growth curve -
She truly regards users as 'the core asset of the organization'.
This is one of the reasons why Binance has survived and thrived until now.
05
Binance's future growth points: the Middle East & Asia are strategic bets.
Outsiders often say, 'US regulation is pressuring Binance.'
But Binance is no longer 'betting on a market'; it is laying out globally.
And the two most critical areas in the next five years are:
● Middle East
Dubai and Abu Dhabi are becoming global crypto centers with clear regulations, friendly policies, and ample capital.
Binance is like home turf here.
● Asia
Markets like South Korea, Japan, and Southeast Asia are terrifyingly growing, and user stickiness is high.
Binance's scale in these regions is too large to drop the ball.
These two regions combined are the engine driving Binance towards '1 billion users'.
He Yi's strength has always been 'to unify different cultural markets into the same tone'. So betting on Asia & the Middle East is also a bet on her.
06
What is Binance becoming?
From an exchange → Transforming into a 'global financial infrastructure of the crypto era'.
This matter cannot be accomplished by just anyone saying a few words; it requires:
World-class compliance system
World-class risk control capability
World-class organizational density
World-class innovation speed
World-class user trust
And three of these five things are in He Yi's hands.
So her role as CEO is not about sharing power, but about redistributing responsibility.
07
He Yi's ascent is a watershed moment in the crypto industry.
The crypto industry has experienced more than a decade of 'rapid innovation', but very few have truly turned their companies into 'century-old enterprises'.
He Yi is one of the few who can achieve this.
She knows both the wildness of the industry and what true universality is.
She is not here to 'stabilize the background'; she is here to rebuild Binance's internal operating system.
Binance has a characteristic:
Every governance action it takes will be imitated throughout the industry.
If this dual CEO experiment succeeds, the 'organizational ceiling' of the crypto industry will be redefined.
Dual CEOs are a structural reform.
Deng Weizheng stabilizes regulations, He Yi preserves culture + manages organization + strengthens innovation.
Binance is transitioning from 'founder-driven' to 'system-driven'; what Binance needs to do is global-level infrastructure, and He Yi is one of the core driving forces.
He Yi pressed the start button for Binance's second life phase.
@cz_binance @heyibinance
@sisibinance @yayabinance
