Yi He, newly appointed as Binance’s co-CEO, shared direct and hard-earned lessons for women aiming to rise in competitive industries. Speaking in Dubai just hours after her promotion was revealed, she focused on one theme: success comes from mastery, not gender.
She stressed that the biggest limitation for women is often self-imposed. Depending on “feminine advantages” like charm or communication, she said, may win short-term appreciation but harms long-term credibility. In real business competition, no one slows down for you—if anything, expectations and scrutiny grow harsher.
Her advice was simple and firm: build deep, undeniable expertise. Whether it’s growth, content, or product, being the best in the room is the only sustainable advantage.
This message is consistent with her long-held views. In past interviews, Yi He urged women to stop seeing themselves as defined by gender and instead chase leadership roles boldly. Social norms may discourage ambition, she noted, but women must take risks to discover their full potential.
Her elevation to co-CEO marks a new chapter for Binance. Alongside Richard Teng, she will help steer the exchange toward its next major milestone: moving from nearly 300 million users toward a long-term goal of one billion. Binance aims to transform into a global “Super App,” bridging centralized and decentralized finance, expanding institutional partnerships, and maintaining strict compliance—blocking billions in potential scams this year alone.
Addressing questions about her personal relationship with Changpeng Zhao, she drew a firm boundary: her work stands on its own. Her professional achievements, she emphasized, are independent and earned.
Her story—from a rural Sichuan village to the top of the world’s largest crypto exchange—reinforces her message: expertise, confidence, and resilience matter more than anything else.
