The people at the gold store are now confused. It's not that no one is buying at high prices, but rather that young people are not following conventional rules. Normally, purchasing gold jewelry would require going to a gold store, but many young people do not recognize brands like Zhou Dasheng or Zhou Shengsheng. Instead, they are going to banks to buy gold bars and then have craftsmen create their jewelry.

As a result, after deducting the craftsman's labor fee, gold jewelry of the same weight is often much cheaper than buying from a gold store. This is because, inherently, the brand recognition for such items is not very high. Experienced craftsmen can create almost any basic design, and the main considerations are purity and weight rather than brand premiums. On the contrary, gold store brand premiums are still quite significant, and young people naturally are unwilling to pay for them.

One feeling is that contemporary young people are truly remarkable. The main reasons many markets, such as those for liquor, cigarettes, collectibles, and housing, are struggling is because young people are either not participating or are changing the game. Therefore, many traditional methods in various industries cannot continue to be sustained.