If the 'home ground' of the previous generation of players was in internet cafes and local area network battle rooms, then the home ground of the new generation of digital natives is likely in various blockchain communities, guilds, and task platforms. The difference is that the former is more of a pure entertainment space, while the latter mixes multiple attributes of entertainment, earnings, identity, and social interaction — here, you are not only a player but also a holder, a task participant, and possibly even the initiator of a small team.
In this context, YGG's significance is somewhat like a 'vertical community operating system for blockchain gaming world.' It organizes players through a guild structure, distributes demands through task platforms, and continuously introduces new gaming projects via Launchpad, gradually forming a self-circulating 'second home ground': newcomers can start with the simplest tasks and games, while veteran players can find a sense of belonging in deeper governance and collaboration.
The biggest difference from traditional platforms is that the boundary of this 'home field' is open: the tasks you undertake are not limited to a specific game, your participation in distribution is not restricted to a single platform, and the tokens you earn can circulate freely across various DeFi, NFT, and other blockchain application scenarios. This openness will greatly enhance the 'home field's' stickiness—because you know that the time and assets you invest will not be locked in a closed system.
From a macro data perspective, this 'home field effect' will ultimately manifest in two dimensions: first, the continuous increase in the number of active wallets and retention rates; second, the frequency of asset (including tokens and NFTs) circulation between different projects within the ecosystem. If YGG can stabilize these two curves through Launchpad and task systems, then its tokens will have a very clear value anchor: they represent a portion of the entire 'home field economy,' rather than isolated speculative chips.
A more realistic observation is that the new generation of players is far more sensitive to 'identity' and 'community participation' than early blockchain users. They are not satisfied with just 'coming in to collect rewards and leaving,' but hope to have a sustained influence in a guild, on a chain, or within an ecosystem. This demand aligns perfectly with YGG's guild structure: players from different teams, regions, and game preferences can find their corner under the same large umbrella.
When all of this is tied to Launchpad, it naturally creates a 'home field advantage': for the same new blockchain game, if it launches on the 'home field's' Launchpad, players' willingness and tolerance to participate are often higher—because they know that even if this game is not the final answer, the resumes, tokens, and experiences they gain from tasks and participation will still generate compound returns within the entire YGG ecosystem.
It is foreseeable that as more GameFi projects choose to launch in environments with 'a home field, guilds, and task systems,' those players who truly regard this as a long-term base will gradually form the core assets of the entire sector: their attention, time, asset allocation, and social networking will unknowingly revolve around this 'second home field'.
One day in the future, if you ask an old player who has been in the blockchain space for several years: 'Where is your home field?' If he thinks for a moment and lists not a specific chain or a single game but rather a guild ecosystem or a Launchpad, then this round of competition for territory between guilds and platforms has probably already determined a winner. YGG has clearly occupied a significant position within this landscape.
