Sharkzhub: Building a brand world for Jackson that can be seen, remembered, and participated in.
Many people talk about Jackson.io, only seeing its on-chain battle protocol, LP buyback model, and Sui's high-performance advantages. But what truly allows a protocol to move from the 'product level' to the 'cultural level' is never the code, but the brand. In the Jackson ecosystem, the one fulfilling this mission is Sharkzhub.
Today, let's briefly chat about Sharkzhub.
Sharkzhub is essentially not just a simple sub-project, but the 'brand engine' of the entire ecosystem. The Sharkz it creates is not a set of profile picture NFTs, but a set of cultural symbols that are extensible, participatory, and can be grounded offline. In the past few months, from Harajuku in Tokyo, to K11 in Hong Kong, and to hundreds of people gathering offline in Manila. Not only overseas, but also offline joint activities have been conducted in mainland areas (Shanghai). Sharkzhub has repeatedly proven through various events that Web3 IP can fully land in the real world and can become the core of community cohesion.
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