Capital B has appointed Tracy Hoyos Lopez to accelerate institutional expansion in the United States and the Middle East.
Daniel Patton has been appointed as a strategic advisor at ESG to integrate best corporate practices and build a transparent and sustainable framework for its bitcoin treasury.
The company has established a subsidiary, Capital B Treasury Limited, in the financial district of the Abu Dhabi Global Market (ADGM) to solidify its global operations.
The strategic appointments aim to support Capital B's long-term vision to increase its Bitcoin holdings and become a leader in the Bitcoin capital markets.
Capital B is preparing to enter a new growth phase. The European treasury firm specializing in $BTC has added prominent strategic advisors to its board. This move aims to accelerate expansion in the United States and the Middle East, while enhancing the company's focus on leading ESG standards in Europe.
The company has appointed Tracy Hoyos Lopez as a strategic advisor for the United States and the Middle East. Daniel Patten has also been named as a strategic advisor for sustainability and ESG standards. The two will work to support the company's long-term strategy in managing Bitcoin reserves. Concurrently, Capital B launched a new subsidiary in Abu Dhabi named Capital B Treasury Limited to enhance global treasury operations. Alexander Lizier currently serves as the CEO of this new unit.
Tracy Hoyos Lopez to lead the expansion into the United States and the Middle East
Tracy Hoyos Lopez has extensive experience in Bitcoin policy issues and financial institutions. She has worked closely with legislators and financial leaders in the United States and has built a strong network in the UAE and the broader Middle East. At Kraken, she contributed to shaping the public policy and regulatory strategy. She played a well-known role in discussions regarding the 'U.S. Strategic Bitcoin Reserve.' Today, the company wants her to lead its entry into major institutional markets.
Its role will focus on partnerships, policy alignment, and expanding institutional access. The goal is clear: Capital B aims to integrate into global capital flows faster and with fewer barriers. Lopez described the company as the 'future $BTC in France,' emphasizing that the company stands at the intersection of innovation and financial freedom. Its message is clear: Bitcoin is deepening into global markets.
Daniel Patten to broadly outline the ESG strategy for Bitcoin
Daniel Patten serves as the strategic advisor for sustainability and ESG standards at the company. He is widely recognized for his work at the intersection of Bitcoin, energy, and sustainability. His research on methane capture and renewable energy-based mining has reached policymakers and sovereign wealth funds. In this context, Capital B seeks to enhance its environmental and governance standards, and Patten will work on building this framework. He will specifically lead transparency in reporting and energy strategy.
His role targets a larger objective as well. Capital B wants to prove that Bitcoin treasury companies can align with modern ESG standards. Patten supports this mission, believing that Bitcoin can achieve real social and environmental progress when used correctly. This step helps the company speak the language of major institutions that require clarity on ESG standards before deploying capital.
The Abu Dhabi base reflects global ambitions for managing Bitcoin reserves
Establishing the subsidiary in Abu Dhabi marks a significant turning point. Capital B has established Capital B Treasury Limited within the Abu Dhabi Global Market (ADGM), granting it access to one of the most active hubs in digital assets. As Middle Eastern countries race to attract crypto companies, Abu Dhabi offers clear regulations, rapid licensing, and access to global investors. Therefore, Capital B wants to make the emirate a cornerstone of its treasury strategy. Alexander Lizier leads the new unit with a focus on increasing the amount of Bitcoin per fully diluted share, a key metric in the company's treasury vision.
The company continues to highlight its ambitious goal: to own 1% of the total supply of $BTC in the long term. It is a monumental target. But as access expands in the United States, support in the Middle East, and credibility in the ESG space, Capital B sees the path becoming clearer. In short, the company is no longer just building for Europe, but for the global capital markets for Bitcoin.
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