Asset Manager Strive Launches $500M Stock Sales to Purchase More Bitcoin

Strive, the fast-growing asset manager known for its unapologetically pro-Bitcoin stance, has taken a bold new step: launching $500 million worth of stock sales to expand its Bitcoin holdings. The move comes at a moment when market volatility is spooking retail traders, but institutions are quietly increasing their exposure — and Strive is leaning into that trend harder than almost anyone else on Wall Street.

According to the company, the fresh capital will be deployed directly into Bitcoin as part of its long-term treasury strategy. Unlike traditional money managers who treat crypto as a small satellite position, Strive is positioning Bitcoin as a core asset — a hedge against inflation, a bet on digital scarcity, and a strategic alternative to weakening fiat systems.

The announcement immediately raised eyebrows. Critics argue the timing is risky given Bitcoin’s sharp swings and the recent pullbacks toward key support levels. But supporters say this aggressive accumulation echoes the early-cycle strategies of firms like MicroStrategy, which turned bold BTC bets into multibillion-dollar gains.

The bigger message? Institutions are no longer dipping their toes into Bitcoin — they’re committing real capital, even in turbulent markets. Strive’s $500M move signals confidence not just in Bitcoin’s recovery, but in its long-term role as a treasury reserve asset.