Eric Trump's American Bitcoin and Anthony Pompliano's ProCap Add to BTC Holdings

Two of the most talked-about corporate Bitcoin buyers of 2025 — Eric Trump’s American Bitcoin and Anthony Pompliano’s ProCap BTC — are once again expanding their BTC treasuries, reinforcing a trend that’s defining this cycle: institutions are becoming Bitcoin’s biggest whales.

American Bitcoin, which has positioned itself as a fully BTC-backed financial vehicle and a direct competitor to MicroStrategy, reportedly added new reserves amid recent market volatility. Instead of viewing the dip as a threat, the company treated it like opportunity — a chance to accumulate cheaper Bitcoin and strengthen its long-term treasury model. The move fits Eric Trump’s stated strategy: acquire aggressively, build a large, liquid BTC war chest, and lean into Bitcoin as a core corporate asset.

Meanwhile, Pompliano’s ProCap BTC, fresh off its SPAC merger and public-market debut, continues scaling its Bitcoin holdings as part of its treasury-first business model. Pomp has long argued that public companies with predictable operating costs and strong balance sheets have a unique advantage in accumulating BTC during volatile periods. Adding more to the balance sheet so soon after going public signals confidence — and commitment — to Bitcoin’s long-term upside.

Together, these moves highlight a clear shift in corporate behavior: Bitcoin is no longer just an investment, but a strategic asset. And as more public companies follow this playbook, the competition to secure scarce BTC only gets tighter.