We see traditional esports giants like Cloud9 and Team Liquid attempting to venture into the Web3 space, but their efforts are mostly superficial, and some even end in failure. Why are the titans who dominate CS:GO and LOL struggling in Web3 gaming? Meanwhile, a group like YGG, coming from a 'grassroots' background, manages to thrive in Web3 esports?
The root cause lies in the conflict between organizational structure and incentive models.
Traditional esports operates on a corporate model. Players are employees, earning fixed salaries and bonuses, with ownership belonging to the company owners. This model does not work in Web3. The core of Web3 gaming is 'ownership economy'. Players engage in games with the aim of asset ownership. If a guild continues to exploit players' surplus value like a traditional company, players will leave in no time.
YGG is fundamentally a DAO (Decentralized Autonomous Organization). Its relationship with players is not one of employment, but partnership. Through token incentives, decentralized governance, and the independent operation of SubDAOs, YGG makes every core contributor feel like they are the owner of this organization.
For example, in YGG's esports team, many captains come in with their own assets. They use YGG's brand and tools to build teams, with most of the prize money from competitions distributed among the team members. YGG, as a platform, primarily provides a stage and resource integration.
This flexibility of a 'federal system' allows YGG to quickly adapt to the rapidly changing pace of Web3 games. Today, card games are popular, tomorrow it’s battle royale; YGG's community can instantly self-organize corresponding teams. In contrast, traditional esports clubs face lengthy approvals, recruit coaches, and sign contracts, leaving them behind.
YGG's ability to thrive in Web3 esports is not due to having more money or stronger technology, but because its organizational structure is better suited to this decentralized and wild world. It is a native organism that grows on the blockchain, not a bonsai transplanted from the old world.
@Yield Guild Games #YGGPlay $YGG
