A New York Stock Exchange listed company just went all in on Injective, and honestly, it’s one of the wildest real world asset moves we’ve seen in crypto. Pineapple Financial raised a hundred million dollars specifically for an INJ digital asset treasury, and they’re using that money exactly how they said they would: buying INJ straight from the open market.
But the bigger story isn’t the buy. It’s what they’re building.
Pineapple is moving its entire ten billion dollar mortgage portfolio onchain through Injective. Not theoretical. Not a “pilot program”. They’ve already started migrating files, with more than a thousand mortgage records live on Injective and hundreds of millions in funded volume already tokenized. These records used to sit buried in PDFs, inboxes, and clunky back office systems. Now they exist as structured, programmable assets with hundreds of data points each, all verifiable in real time.
This isn’t some gimmick. Putting mortgages onchain means cleaner data, faster audits, automated verification, better risk modeling, and a foundation for new financial products that simply couldn’t exist before. Pineapple is building toward a mortgage data marketplace and an onchain mortgage yield product, and if they pull it off, they’ll basically rewrite how mortgage finance works in Canada.
Injective is the only chain they chose for this. Not because of hype but because the infrastructure matches the scale. You can’t push billions of dollars worth of loan level data into a chain that was designed for memecoins. Injective’s RWA stack can actually handle it.
This entire thing tells you something simple. Institutions aren’t waiting for permission anymore. They’re already building onchain. And some of the biggest moves are happening quietly, one dataset and one market at a time.
