The analytical platform CryptoQuant has published fresh data on corporate adoption of Bitcoin: since the beginning of 2025, 117 new companies have added $BTC to their balances, turning the digital currency into a strategic reserve asset. This is a record figure, exceeding previous cycles, where Bitcoin treasuries were popularized by Michael Saylor and his Strategy (formerly MicroStrategy).
The peak occurred in the third quarter — 53 firms, while in the fourth (as of December) only 9, signaling a slowdown. Overall, public companies control over 1,058,743 BTC (about 4.7% of the total issuance), valued at $100+ billion. Leaders: Strategy (the largest buyer, +$962 million in December), Marathon Holdings (50,639 BTC) and Twenty-One Capital (43,514 BTC). New players like Metaplanet (30,823 BTC) demonstrate a global trend: from Japanese investment funds to American tech companies.
While most hold small volumes, corporate accumulation surpasses ETFs in growth rates. CryptoQuant experts note: this strengthens Bitcoin as a hedge against inflation, but a slowdown may signal an approaching correction. In the first quarter, 12 firms joined, 21 in July, and over 250 companies hold BTC as of July.
This trend highlights mainstream adoption: Bitcoin is evolving from speculation to corporate strategy, stimulating the market.
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