Tether made a binding cash offer to acquire the entire 65.4% stake of Exor in Juventus Football Club, the most decorated club in the history of Italian football and 36-time Serie A champions.
If regulatory authorities approve the transaction and Exor accepts it, Tether will announce a public offer for the remaining shares at the same price. It will finance this entirely from its own capital. The company has also declared that it will invest up to 1 billion euros to support and develop the club after the acquisition.
What does the agreement with Juventus mean for Tether?
The offer announced on December 12 is one of the most ambitious attempts by a cryptocurrency company to enter the world of global sports. It shows a shift in Tether's strategy. From a stablecoin issuer, it is becoming a long-term investor in traditional institutions.
In a statement, Tether's CEO Paolo Ardoino described Juventus as a symbol of discipline, resilience, and continuity — values on which Tether is built.
Business-wise, the acquisition would give Tether control over a globally recognized sports brand, expanding its operations beyond financial infrastructure into media, entertainment, and the global fan community.
Unlike short-term sponsorships and fan token partnerships, ownership places Tether at the center of long-term management and strategy.
This move also reinforces Tether's claim that it operates with a strong financial position. The company can invest billions without external financing.
Part of a broader expansion strategy
The offer for Juventus is another important move by Tether and USDT in recent weeks.
Tether has just received regulatory recognition of USDT as an accepted token linked to fiat currency in ADGM in Abu Dhabi. This increases the regulated use of the stablecoin across several blockchains.
At the same time, the company is considering tokenizing its own shares. It shows openness to new corporate structures based on blockchain.
Beyond finance, Tether has also entered AI, robotics, and consumer technology focused on privacy. It supports robotics companies and launches health and privacy-focused AI solutions.
These actions demonstrate that Tether is diversifying significantly beyond stablecoin issuance, while also
Juventus and cryptocurrencies: this is not the first connection.
Juventus is already familiar with the world of cryptocurrencies.
The club previously issued the fan token JUV on the Chiliz and Socios platform, allowing fans to vote in polls and participate in initiatives. Juventus has also collaborated with cryptocurrency companies as sponsors, including exchanges as partners in recent seasons.
However, Tether's proposal is much more than past partnerships with cryptocurrency companies. If realized, it would mean full operational control by a digital asset market company — for the first time in a club of this caliber.
The finalization depends on Exor's approval, the signing of binding legal agreements, and obtaining regulatory approvals. If these conditions are met, Tether will announce a public offer for the remaining shares.
