Tether has made a binding offer to purchase Exor's entire 65.4% stake in Juventus Football Club, which is the most successful club in Italian football history and has won Serie A 36 times.
If the authorities approve and Exor accepts the offer, Tether will make a public takeover bid for the remaining shares at the same price. They are financing the entire purchase with equity. The company also promises to invest up to 1 billion euros to support and develop the club after the deal is completed.
What the Juventus deal means for Tether
This proposal, presented on December 12, is one of the most ambitious steps yet by a cryptocurrency company in top sports. It shows that Tether wants to move from just issuing stablecoins to making long-term investments in traditional companies.
In the announcement, Tether CEO Paolo Ardoino described Juventus as a symbol of discipline, strength, and stability. He believes that these values reflect how Tether itself has been built.
The deal gives Tether control over a world-famous sports brand and expands the company's operations from finance to media, entertainment, and global supporter economies.
Unlike temporary sponsorships or fan-token collaborations, Tether will become a central part of the club's governance and long-term strategy.
This step also shows that Tether has strong finances and can use several billion euros without external financing.
Part of a larger expansion strategy
The proposal regarding Juventus follows several major investments from Tether and USDT in recent weeks.
Tether has recently received regulatory approval for USDT as an approved fiat-referenced token in Abu Dhabi's ADGM. This increases the use of the stablecoin across multiple blockchains.
At the same time, the company has explored tokenizing its own equity, indicating that they are open to new corporate structures using blockchain technology.
Outside of finance, Tether has also ventured into AI, robotics, and technology with a focus on privacy by supporting robotics companies and launching products in health and AI with a focus on privacy.
Together, these investments show a strategy where Tether wants to expand its operations far beyond stablecoin issuance, while also
Juventus and crypto: Not the first contact
Juventus already has experience with cryptocurrencies.
The club has previously released the JUV fan token on the Chiliz and Socios platforms. With it, fans can participate in polls and other engagements. Juventus has also collaborated with cryptocurrency companies as sponsors, including brand partnerships with crypto exchanges in recent seasons.
But Tether's proposal goes significantly further than previous collaborations in crypto. If the deal is finalized, a digital asset company will have full operational control over the club, which has never happened for a club of Juventus' size.
The deal still depends on Exor's approval, final legal agreements, and regulatory approvals. If all these conditions are met, Tether plans to proceed with a public acquisition of the remaining shares.