Tether has made a binding proposal to purchase Exor's entire 65.4% stake in Juventus Football Club. Juventus is the most successful club in Italian football history and has won the Serie A 36 times.
If regulators agree and Exor consents, Tether will make a public takeover bid for the remaining shares at the same price. This will be fully financed with its own resources. The company aims to invest up to €1 billion after completion to support and develop the club.
What the Juventus deal means for Tether
The proposal, announced on 12 December, is one of the most ambitious steps so far by a crypto company in the international sports world. With this, Tether aims not only to focus on the issuance of stablecoins but also to invest in traditional companies in the long term.
In the announcement, Tether CEO Paolo Ardoino described Juventus as a symbol of discipline, resilience, and continuity. According to him, these are also the values on which Tether is built.
From a business perspective, the acquisition would give Tether control over a globally recognized sports brand. In this way, Tether expands its activities into media, entertainment, and the global economies of fans, in addition to financial infrastructure.
Unlike short-term sponsorship contracts or partnership deals for fan tokens, ownership ensures that Tether gains a key role in governance and long-term strategy.
With this step, Tether also shows that it is financially very strong and can invest billions without external financing.
Part of a broader strategy expansion
The proposal for Juventus follows a series of notable steps by Tether and USDT in recent weeks.
Tether recently received approval for USDT as an officially allowed fiat token in the ADGM of Abu Dhabi, which now regulates stablecoin use on various blockchains.
At the same time, the company is exploring the tokenization of its own share – thus being open to new blockchain structures for companies.
Outside the financial sector, Tether is also investing in AI, robotics, and privacy-driven consumer technology. For example, it supports robotics companies and launched products focused on privacy, health, and AI.
All these developments together point to a strategy in which Tether is developing much broader than just issuing stablecoins, while
Juventus and crypto: not the first connection
Juventus has done something with crypto before.
The club previously introduced the $JUV fan token through the Chiliz and Socios platforms, allowing fans to vote and participate in actions. Juventus also collaborated with crypto companies as sponsors, including deals with crypto exchanges in recent seasons.
Yet, Tether's proposal goes much further than previous crypto collaborations. If it proceeds, this means complete operational control by a crypto company – something that has never happened before at a top club like Juventus.
The deal is still subject to approval by Exor, final contracts, and permission from regulators. If those conditions are met, Tether wants to proceed with a public offer for the remaining shares.
