Netflix controls 21% of the U.S. streaming market in 2025—holding its ground against major competitors like Amazon Prime Video (22%), Max (13%), Disney+ (12%), and Hulu (11%).

Even as competition grows, Netflix continues to lead through:

•Massive original content spending

•A global subscriber base

•Strong brand loyalty

In crowded markets, the leaders usually stay leaders because scale creates its own moat.

Want to understand businesses the way investors do? Start by tracking where attention and dollars consistently flow.

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