@Yield Guild Games #YGGPlay $YGG
Yield Guild Games has always pushed the idea that gaming works best when everyone’s in it together. And with YGG Play, they’re really putting that into action. Launched in December 2025, YGG Play isn’t just another platform—it’s a quest-driven engine built on blockchain that actually rewards people for sticking around and getting involved. Plus, it’s handing users early access to new tokens, which is a big deal in Web3.
After the Creator Circle Round Table on December 9—where a bunch of content creators traded tips on using ecosystem tools—YGG Play kept tweaking things to make Web3 gaming easier for everyone to jump into. The big idea? Make it fair and open so anyone can play, not just the early adopters or whales.
YGG kicked off back in 2020, aiming to make play-to-earn games accessible through scholarships, letting players borrow NFTs and earn in-game rewards. Fast forward to the end of 2025, and YGG is more than just a guild—it’s a full-blown publisher for Web3 games. YGG Play has become the go-to hub for discovering games, interacting with communities, and diving into the economic side of things. The YGG Play Summit in Manila, running from November 19 to 22, pulled in over 5,600 people in person and racked up nearly 490 million online views. With workshops, game demos, and the GAM3 Awards, the event showed how YGG Play is connecting developers and players, making sure everyone gets something out of being involved.
The Launchpad is where YGG Play really stands out. It’s the main way they introduce new Web3 games and tokens, and it’s all about community. Guilds and players actually vet new submissions, looking at gameplay, on-chain utility, and whether the games fit YGG’s focus on casual “degen” titles. To get in, you stake YGG tokens or complete some beginner quests to pick up YGG Play Points. The more points you have, the bigger your share of the token pool. That way, the most engaged people get the best rewards—not just folks sitting on tokens. When YGG tested this with LOL Land’s LOL token in October 2025, they raised $90,000 in YGG, valued the project at $900,000, and capped individual allocations at 1% to keep things fair. Once the launch wraps up, their decentralized exchange flips part of the pool into liquidity pairs, so you can swap YGG for the new token right away. Developers get instant exposure, and the token’s value is tied directly to how much people are actually playing. Proof of Play Arcade’s relaunch used quests to pull more players in and share revenue right on-chain. That’s not just good for adoption—it’s good for everyone’s bottom line.
Quests are where YGG Play really shines. They turn everyday gaming into a real journey, with blockchain-verified challenges—think in-game tasks, community events, even content creation—that help players build skills and loyalty. When the Guild Advancement Program wrapped up its tenth season in August 2025, over 76,000 people had jumped in, with more than 265,000 enrollments—a 177% spike from the season before, thanks in part to LOL Land’s nearly 100,000 sign-ups. In August, YGG Play rolled out Community Questing, letting players rack up experience points across activities. You can trade those points for NFTs, early access passes, or token airdrops. Bring in a friend and score bonus points when they complete tasks, which helps the whole network grow. With LOL Land, which dropped in May 2025 as a browser-based board game on the Abstract network, quests split into free and premium modes. Free gets you basic points; premium, where you stake YGG, lets you multiply your rewards. Since launch, LOL Land’s generated over $7.5 million in revenue, averaging $41,700 a day. Forty percent of that goes back to prize pools—so players keep coming back. By requiring YGG staking for the top-tier quests, they’re boosting demand for the token, which supports its price and helps fund new features.
Guilds tie everything together. They’re on-chain collectives, making it easier for individuals to pool their efforts and resources. By July 2025, more than 100 on-chain guilds were up and running on platforms like Base, using smart contracts to manage treasuries, vote on decisions, and split rewards fairly. The Ecosystem Pool, which launched in August with $7.5 million in YGG tokens, shows how guilds can work: members steer the ship together, no central authority needed. Guilds also branch out through partnerships—like teaming up with Gigaverse in July 2025 for custom NFT characters in LOL Land, or joining forces with GIGACHADBAT in September for quest bounties and events. Some even go beyond gaming. The Future of Work initiative hooks guilds up with AI micro-tasks through partners like FrodoBots and Sapien, so players can earn and learn new blockchain skills at the same time. Guilds have become engines for the whole system—experienced players help out newcomers, teams share strategies to beat quests, and pooled treasuries bankroll new projects. In the end, it’s all about building a lively, self-sustaining community where everyone gets a shot at success.
