【alpha December 13 Review】 Today I heard several big influencers say that Alpha might be shutting down in February?!

In the past few days, there have been 6 airdrops in 4 days, did we think it was a revival?

Looks like we were too naive～

In the last few days, Hongjie has been watching an interview with the first sister in Dubai about Alpha and related remarks from big influencers, and has summarized:

1️⃣ Alpha's current model is indeed facing major adjustments, and may even "transform" rather than completely shutting down.

2️⃣ What is the reason? — The core issue is that the model is unsustainable: market cycle + project scarcity: at the end of the bull market, there is a sharp decrease in new project listings (from crazy coin launches to the "tail stage"), and the value of airdrops has plummeted (for example, ZKJ lost 81% of its market value overnight)

3️⃣ What will it become? — It will not completely close, but will undergo a significant iteration to become "Alpha 2.0" — shifting from a short-term score-chasing game to a sustainable ecosystem. Based on signals from He Yi and community interpretations: core gameplay transformation: shifting to "fan economy + multi-layered commissions", combined with Binance Square (active social engagement, significant long-term contribution rights).

4️⃣ What should we do? — Close small accounts, create squares, hold BNB, and wait for big moves.

In summary, Alpha will not die, but the September carnival is gone forever. Binance is optimizing for new users in the bear market, which is a long-term benefit for the ecosystem. If you are still chasing, it's recommended to control your capital rationally; if you have already exited, don't panic, the new gameplay might be more stable.

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