🌐 TikTok under pressure for fake ads with AI
🔎 The issue
Proliferation of fake ads: Generated with artificial intelligence, they circulate on the platform.
Deceptive health products: They promise nonexistent benefits and put users at risk.
Cloned websites: The ads redirect to fraudulent pages that imitate legitimate portals.
⚠️ Risks
Mass misinformation: Users receive manipulated messages that affect their trust.
Impact on public health: Promotion of fake or dangerous treatments.
Digital fraud: Theft of personal and financial data.
🏛️ Response from authorities
Official warnings: They point to an increase in misinformation and associated risks.
Demand for stricter measures: Pressure on TikTok to strengthen its policies is increasing.
📉 Current situation
Despite moderation policies, fake ads continue to grow.
The company faces criticism for lack of effective control.
🚀 Keys for the future
Greater algorithmic transparency: Explain how ads are detected and blocked.
Collaboration with health authorities: To curb the spread of dangerous products.
Digital education: Empower users to identify fraud and misinformation.