Bitcoin Treasury Strategy Keeps Its Spot in the Nasdaq 100

Bitcoin-focused company Strategy has managed to hold onto its place in the Nasdaq 100, a milestone that says a lot about how deeply crypto has embedded itself into mainstream markets. For a firm whose identity is now tightly linked to Bitcoin holdings, staying in one of the world’s most influential stock indices reflects both market acceptance and investor tolerance for volatility.

Strategy’s inclusion isn’t just about its core business performance anymore. Its massive Bitcoin treasury has effectively turned the stock into a leveraged proxy for BTC. When Bitcoin rallies, Strategy tends to outperform. When BTC struggles, the stock feels the pressure. Despite that volatility, the company has remained large and liquid enough to meet Nasdaq 100 requirements — no small feat in a year filled with crypto drawdowns and macro uncertainty.

What’s notable is how this reshapes the Nasdaq 100 itself. Traditionally dominated by tech giants, the index now indirectly carries Bitcoin exposure through Strategy. That means millions of passive investors are gaining crypto-linked exposure whether they intend to or not.

For crypto supporters, this is a validation moment: Bitcoin exposure is no longer fringe. For skeptics, it’s a reminder that traditional markets are increasingly tied to digital asset risk. Either way, Strategy holding its Nasdaq 100 seat signals that Bitcoin-backed balance sheets are no longer incompatible with top-tier equity markets.